Speaker: Ömer Demirhan, Manager, Agricultural Marketing, Yapi Kredi, Turkey
When: April 29, 2014, 9:00 AM -10:00 AM EST
Credit cards are valuable financial products for both consumers and financial institutions. Recently, Yapi Kredi, a commercial bank in Turkey, rolled out a new credit card to meet the growing needs of farmers in their market.
In this webinar, Ömer Demirhan, the manager responsible for this project, talked about what it takes to design, test, and market a specialty credit card. Participants also learned about how Yapi Kredi manages the risk associated with credit card lending and the partnerships that the bank has built to increase the benefits for farmers.
The webinar recording provides useful information for bankers who are interested to learn how to extend their business lines by rolling out a credit card for farmers and how to manage the risks associated with it.