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3.1 Client Acquisition

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This presentation is part of the Agriculture Finance Training Manual, developed by Internationale Projekt Consult (IPC) GmbH as part of AgriFin’s technical advisory project for Cameroon Cooperative Credit Union League (CamCCUL).

In this session the trainee will learn about the general process for acquiring new agricultural clients. The session will guide the trainee on preparing an effective acquisition plan to engage new customers. Guidance has also been provided on potential conflicts in approaching new customers and how the field staff can best handle such a scenario.