Three Steps to Farm Marketing

This document is designed to help farmers improve their focus on marketing activities, which in turn can help them to manage risk and maximize income over time. It was produced as a service to farmers by the American Bankers Association in 1994 and includes several easy-to-follow worksheets that a farmer can use to determine “break-even” levels for different crops, which allows the farmer to price his produce with a strong focus on profitability.

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